Pop-Up at the Dutch National Figure Skating Championships in Tilburg

Last weekend, we hosted a four-day pop-up in Tilburg during the Dutch National Figure Skating Championships. It was a really nice few days at the rink and great to be back among skaters, coaches and families. The atmosphere throughout the weekend was relaxed and welcoming, making it a pleasant event to be part of.

This competition is usually very international and busy, but this year felt more calm than usual. With the European Championships taking place the week before and the Olympic Games coming up in February, many international skaters were focusing on their preparation elsewhere. While it was quieter, this created more time and space for personal conversations and genuine connections.

You Are Our Ambassadors

To everyone who purchased something during the pop-up — thank you.

We would absolutely love to see your Goal Digger Sports pieces in action.

If you (or your child) feel comfortable, please send us:

• photos

• videos

• training clips or competition moments

We would love to share your content on our website and social media channels, because you are the real ambassadors of our brand. Supporting young skaters and celebrating their journey is at the heart of everything we do.

You can tag us or send your content via DM or email — we can’t wait to see it!

Four Days of Ice, Energy & Community

Our pop-up gave us the chance to finally meet so many of you in real life. We loved:

• seeing skaters try on our pieces so they know their size

• hearing your feedback

• meeting parents who support their children’s dreams

  
  

  These moments mean everything to us.

“Sometimes building and growing a fashion brand is incredibly hard—mentally, time-wise, and financially. Seeing people copy our designs can be the most difficult part. But when a mom comes up to us at a pop-up and says how amazing our zipped pants are, even after washing, and that they’re the best pants she’s found so far. Moments like that mean the world to us and give me new energy to keep creating. This is exactly why I do it.”

— Founder, Kim van den Brule

Launch of Our New Purple Sports Bra

One of the highlights of the weekend was the launch of our brand-new purple sports bra — and wow, the response was incredible. 💜

Team Goal Digger On Location

We didn’t do this weekend alone 💪

On Friday, our amazing intern Britt joined us at the pop-up and did an incredible job helping skaters and parents. On Sunday, my partner Victor stepped in to support — teamwork at its best.

We are so grateful for the people around us who help make weekends like this possible.